Stop Ocean Pollution with GPS Buoys Against Ghost Gear

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In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Helge Trettoe Olsen, CEO and owner of Resqunit, about a crucial solution to the pressing issue of ghost gear in fishing. Helge shares the story behind Resqunit’s innovative technology, which helps fishermen recover lost traps and minimize environmental damage caused by abandoned fishing gear. They discuss the significant challenges facing the fishing community, including conflicts among fishermen and how younger generations are more open to adopting sustainable practices. Additionally, Helge reveals exciting plans to integrate GPS features into their product, making it even easier for fishermen to track their gear. Join us as we explore how Resqunit is transforming fishing practices and contributing to healthier oceans. 

Notable Moments

  • 00:26 – Helge Olsen's Journey to Resqunit
  • 01:44 – Understanding the Magnitude of Fishing Gear Loss
  • 05:09 – How the Backup Buoy System Works
  • 06:38 – The Impact of Ghost Gear
  • 12:02 – Challenges and Solutions in the Fishing Industry
  • 22:43 – Global Expansion and Unique Use Cases
  • 29:41 – Future Developments and Anti-Theft Features

About Helge Trettoe Olsen

Helge Trettoe Olsen has extensive experience in entrepreneurship, business development, and C-suite roles. He has successfully exited two companies that he either founded or co-founded. His first exit was with ETRIP AS (2007–2014), a company he founded in 2007, where he held a 70% majority stake at the time it was acquired by private equity-owned ABAX AS in 2014. Three years later, in 2017, he sold his self-developed patented invention, Shield—a sensor that detects scratches and dents on vehicles.

Before his entrepreneurial ventures, Mr. Olsen served as the regional manager of Konica Minolta Business Solutions Norway AS (1998–2004), overseeing operations in Stavanger, Hordaland, Haugesund, and Møre og Romsdal. He has a background in IT and holds a Microsoft Certified Professional certification.

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